A new milestone for Great Estate, which, on the occasion of the Top Agency 2025 event, once again confirms its position among the leading real estate agencies in Tuscany.
It is with great pride that the Great Estate network announces the prestigious achievement obtained during the Top Agency 2025 event, organised by WikiCasa and held on April 15th in the splendid setting of Palazzo Montebello, Florence. This year as well, the group led by Stefano Petri was a prominent figure, receiving the award as the 4th best agency in Tuscany for revenue, out of a total of 2,248 active agencies in the region.
An extraordinary milestone that confirms the solidity of the path taken and the trust gained over the years by the network.
BEYOND THE NUMBERS: THE TRUE VALUE OF THIS RECOGNITION
Behind a simple ranking position lies a much more meaningful reality. Two of the agencies ranked higher than Great Estate mainly operate in short-term tourist rentals — a different sector from the core business of buying and selling properties, which is the network’s main focus.
Considering this, Great Estate effectively ranks second among agencies specialising in traditional real estate brokerage. This recognition gains even more significance given the active presence of the team at the event. The award was collected on stage by two of the group’s long-standing consultants, Chiara Pompili and Roberto Biggera, testimony to the daily commitment and strength of the Great Estate team in building authentic and lasting relationships with clients.
TUSCANY: AN EVOLVING MARKET, INCREASINGLY FOCUSED ON LUXURY
The event also provided an updated overview of the real estate market, both nationally and regionally. While there is a slight decline compared to the post-pandemic years, the overall trend shows steady and structured growth.
In Tuscany, in 2023, the average value of properties sold was around €199,000, with over €9 billion in transactions. The region continues to be one of Italy’s real estate engines, especially in the luxury segment, where demand remains strong among foreign buyers.
TUSCANY: ITALY’S TOP REGION FOR AVERAGE PRICES
Tuscany stands out as the top Italian region for average transaction value, reaching up to €13,000 per square meter in the most exclusive districts such as Florence, Chianti, Versilia, and Monte Argentario.
Here, 75% of purchases are made by international clients often seeking their second home, while the remaining 25% are by Italian residents looking for their first home.
HOW THE IDEAL HOME IS CHANGING
During the conference, discussions also focused on new housing preferences. Today’s buyers increasingly seek energy efficiency, bright spaces, safety, accessible services, and sustainability.
Great Estate is well-acquainted with this trend: for years, the group has been committed to raising awareness among property owners about the importance of enhancing energy performance to increase market appeal and competitiveness.
Additionally, within the Holding’s projects, the Great Synergy network offers clients a curated selection of top professionals and companies for renovating and making properties more efficient, while the Great Collection fund directly intervenes on properties that are undervalued by the market to enhance their appeal.
THE FUTURE IS TECHNOLOGICAL (BUT ALWAYS HUMAN)
Augmented Reality, Artificial Intelligence, virtual tours, 3D renderings, and advanced personalisation solutions based on data analysis and predictive systems are revolutionising the property search and viewing experience. Even in this landscape of significant technological innovations, the Great Estate group has been at the forefront for years, thanks to an approach focused on digitalising processes.
However, as highlighted during the event, the role of the real estate agent remains irreplaceable. Empathy, listening skills, expertise, and emotional management continue to make the difference. Because buying or selling a home is primarily a human journey, beyond just an economic transaction.
COLLABORATING TO GROW
Another key theme that emerged strongly was the importance of collaboration between agencies, increasingly seen as a strategic resource. Sharing tools, visions, and training pathways is essential to successfully face the new challenges of a constantly evolving market.
The recognition received at Top Agency 2025 goes beyond the award itself:
it is a tangible result and confirmation of daily work based on professionalism, listening, innovation, and vision. A milestone that motivates the group to look ahead, ready to write new success stories with clients from around the world.
Great Estate thus confirms its position as one of the most solid and dynamic realities in the Tuscan real estate scene, prepared to continue this growth journey together with its clients.
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