Stefano Petri, CEO of Great Estate, seamlessly combines expertise, vision, and passion, steering one of Italy’s most established and sophisticated luxury real estate firms with remarkable success.
ROOTED IN TUSCANY, WITH AN INTERNATIONAL OUTLOOK
Born amidst the breathtaking landscapes of the Tuscan countryside, Stefano Petri has transformed his love for his homeland into a dynamic entrepreneurial venture with a global perspective. After years of experience in the property sector, he founded Great Estate with a clear mission: to transcend the boundaries of a local agency by expanding a network of excellence—comprising multiple entities united by shared values. This network offers bespoke services to a discerning clientele, both Italian and international. The vision underpinning this enterprise is built on solid principles such as transparency, integrity, and meticulous attention to detail—values that have enabled Great Estate to forge enduring relationships of trust with clients and partners worldwide.
INNOVATION AND THE FUTURE OF LUXURY REAL ESTATE
Under Stefano Petri’s leadership, Great Estate has established itself as one of the most dynamic and innovative players in Italy’s luxury second-home market. This success stems from a unique approach that marries cutting-edge technology, proven methodologies, and a relentless focus on client satisfaction. Always ahead of market trends, Petri has invested heavily in digitalisation and strategic marketing, positioning the company for future growth. Today, Great Estate is a recognised benchmark in high-end real estate, attracting buyers from across the globe captivated by Italy’s timeless allure.
ENTREPRENEURIAL VISION AND WINNING LEADERSHIP: THE SUCCESS OF GREAT ESTATE
From a young age, Stefano Petri demonstrated a keen entrepreneurial spirit. At just 21, in 1995, he founded his first company, Arco Servizi S.n.c., specialising in technical real estate consultancy. This was merely the beginning of a journey that would see him build an international enterprise. In 2001, he launched the first Great Estate office, laying the foundations for what would become one of Italy’s leading names in luxury second homes. Two years later, he co-founded Toscanaproject.com S.r.l., a firm specialising in renovations for international clients, venturing into the world of property trading. Driven by innovation, in 2007 he established Toscanainformatica S.r.l. to digitalise and streamline business processes. From these experiences, in 2008, came Case & Houses S.r.l., a national network dedicated to selling luxury properties abroad. His ambitions continued to grow: in 2010, Great Estate was chosen by Chesterton International as its exclusive partner for Italy, cementing its international presence. Between 2014 and 2015, Petri dedicated himself fully to Great Estate and the Great Estate Partners project, launching “Reality”—an innovative platform integrating big data and artificial intelligence into real estate. This venture also led to the creation of a tech startup. Between 2015 and 2017, he devised an ambitious industrial plan to expand the network to 100 offices across Italy and strengthen both national and international collaborations. In 2019, he refined the strategy to adapt to emerging market trends, such as disintermediation. Furthermore, from 2020 to 2022, he served as a board member at Banca Valdichiana during its merger process with Banca Tema. Today, Stefano Petri guides Great Estate with a comprehensive vision, positioning it as one of Italy’s most resilient and innovative real estate companies, ready to face new challenges on the global stage.
THE BIRTH OF HOLDING GE: A NEW STEP TOWARDS EXCELLENCE
Reflecting the ongoing evolution of the Great Estate project, Holding GE was established—a structure uniting the group’s various specialised business units under a single leadership. From establishing a network of companies and professionals dedicated to real estate development, to offering advanced property management services; from creating a tour operator specialising in short stays and luxury experiences, to forming a real estate investment fund:
each entity, whether already operational or in the development stage, has been designed to provide highly specialised expertise and customised solutions.
This new organisational structure will enable the group to respond more effectively and swiftly to the demands of an increasingly complex global market, further strengthening Great Estate’s position as a leading reference point in prestigious real estate.
Stefano Petri Stefano Petri continues to lead the future of prestige real estate in central Italy, with a clear goal: to create a working environment founded on the values of his land: fairness, commitment and respect for each person. A principle that has deep roots, linked to childhood memories: when his parents would welcome guests, they would make sure they had eaten enough before sitting down to the table themselves. A gesture of care and respect that inspires his way of doing business today.
It is precisely on these values that Great Estate’s philosophy is based: not only to make clients’ dreams come true by helping them buy or sell extraordinary properties, but to do so by ensuring safety, serenity and well-being, for clients and for every employee of the group. A business model that focuses on results, without ever losing sight of the quality of work and people’s lives. A concrete example of excellence that combines numbers, ethics and humanity.
