
Tourism in Umbria 2026: Growth, Recognition, and Authenticity
Umbria is establishing itself as a place to experience and explore over time. The data show that the region is becoming increasingly attractive.

Umbria is establishing itself as a place to experience and explore over time. The data show that the region is becoming increasingly attractive.

Thanks to ITV and Great Stays, Acqua Bio Retreat has become an ambassador for Umbria beyond Italy’s borders.

Travel in 2026 is evolving towards a more exclusive and personal dimension, where each experience reflects tastes, rhythms and individual aspirations.

Holding GE, Great Estate, and Great Stays celebrate Italian cuisine, a UNESCO Intangible Cultural Heritage.

Great Estate hosted in Italy Tim Gow, Chief Sub-Editor of Times Weekend and Times2, for an exclusive press trip organised in collaboration with Reed PR.

Walking through alleys and narrow paths surrounded by green, we can reach beautiful bays and take a dip in the blue waters of the Tyrrhenian Sea.

Visiting Tuscany and Umbria in winter: 5 ideas for off-season short breaks

Great Stays has compiled its own guide to best practices that every person involved in a stay can implement, including renters, owners and hospitality professionals.

Great Stays wants you to discover this new way of living, working and regenerating in special homes in the Umbrian and Tuscan countryside, combining remote work with quality of life.

Find out how properties are selected for Great Stays, a list of useful tips for those who want to generate income from a property through short stays.