HGE expands with an innovative new business unit celebrating local food, wine, and craftsmanship: Great Select
Holding Great Estate, renowned for its commitment to showcasing Italian excellence in luxury real estate, is proud to unveil a new chapter in its evolution launching Great Select, an innovative business created to celebrate and promote Italy’s finest enogastronomic and artisanal products.
A CONCEPT STORE THAT FUSES QUALITY WITH LOCAL CULTURE
Great Select is much more than a retail outlet; it is a concept store offering a carefully curated selection of high-quality products sourced from the best local producers. From gourmet delicacies and natural cosmetics to handcrafted fragrances, each item embodies craftsmanship, authenticity, and cultural roots. Every product tells a story of care, research, and passion,selected to deliver a refined experience in keeping with the most genuine Made in Italy.
A STRATEGIC VISION INTEGRATED WITH THE HOLDING GE GROUP
Born within the solid and innovative framework of Holding GE, which is part of the luxury real estate network Great Estate.
The synergy between the group’s business units makes it possible to integrate skills, contacts and resources into a shared vision, capable of generating new business opportunities and strengthening its positioning in the panorama of Italian excellence.
The close connection with the real estate sector translates into a broad and qualified relational ecosystem that includes producers, artisans, professionals and clients attentive to the quality and cultural value of products.
CURATED PRODUCTS IN COLLABORATION WITH LOCAL ENTERPRISES
At the heart of the project is a network built with trusted local producers selected for their reliability, expertise, and deep roots in the territory. The selection process is rigorous, focusing on certified origin, artisanal methods, sustainability, and alignment with traditional values.
The variety of offerings, which follow seasonal and regional availability, is a key strength: each collection is unique, turning every purchase into an opportunity to discover the authentic identity of its place of origin.
A PHYSICAL AND DIGITAL PLATFORM FOR A REFINED SHOPPING EXPERIENCE
Great Select has physical stores in prestigious locations and is currently developing a themed e-commerce platform designed to offer an engaging, intuitive shopping experience in line with the brand’s values.
The launch, scheduled for early 2026, will allow the national and international public to explore the different product lines in a simple and immersive way, guaranteeing direct access to the excellence of Made in Italy.
Aligned with the values of Holding GE, Great Select aims to tell Italy’s story through its local excellence, offering a concept of luxury rooted in authenticity, attention to detail, and a strong connection to its territory. It responds to the increasing demand for a lifestyle and shopping experience that is both sophisticated and meaningful.
our first showcase

Visit the first Great Select concept store in Montepulciano and take the authentic Tuscan wellness home with you.
You will find us at 62 Via dell’Opio nel Corso.