In a sector such as the luxury property market, where first impressions are crucial, the Great Estate Group’s communications department plays a pivotal role in telling unique stories that move and engage people.
In the world of prestige real estate, communication plays a key role in telling the story of a company’s properties, values, vision, successes and soul. As a leader in this sector, the Great Estate Group relies on a strong, cohesive communications department that works with professionalism and passion to give voice to every reality it represents. Behind every article, social post, email and graphic content, there is a team of experts who dedicate themselves with care and attention to every detail.
Let us introduce you to the professionals of the Great Estate Group communication team.
FRANCESCA MATTONELLI – CORPORATE COMMUNICATION COORDINATOR
Francesca Mattonelli, head of the communication team, has a degree in Anthropology and was born and raised in the area of Assisi, in the province of Perugia. Her professional background includes experience in communication and graphic design agencies, web agencies and consulting companies, with a focus on tourism and territorial marketing.
Before starting her collaboration with Great Estate, she was a trainer and digital marketing consultant, a path that led her to develop a natural inclination towards managing and training young talent.
Passionate about literature, role-playing and cinema, she loves to dedicate herself to creative projects into which she infuses technical skills and inspiration. She lives in Tuoro sul Trasimeno, where she enthusiastically participates in community activities and runs a small play association.
BARBARA MEDICI – PRESS OFFICE
Barbara graduated in Foreign Languages and Literature from the University of Perugia and is a registered journalist. She has a background in real estate marketing and communication. She was a journalist for 15 years, working for national publishers.
Her collaboration with the Great Estate network began in 2021 as Head of the Press Office, in charge of writing press releases and relations with the national press.
She supports the communications team in managing relations with the national press office and writing lifestyle articles for Great Mag magazine.
CHIARA PEPPICELLI – MAGAZINE CONTENT COORDINATOR
After graduating in Law at the University of Florence and completing the course for Civil and Commercial Mediator, Chiara joined Great Estate in 2012, dealing, initially as a real estate consultant, with the development of the company in the Lake Trasimeno area.
Since 2018, she has been an integral part of the group’s communication team as Magazine Content Coordinator:
a role that sees her involved in the creation of high-quality editorial content, aimed at telling about the properties, and also the success stories and values that make the company unique, always maintaining an elegant communication style, attentive to details and consistent with the corporate image.
“I have always loved writing and the Italian language, in all its facets, and it is precisely by editing Great Estate Magazine that I realised the huge potential and opportunities it offers.“
VIRGINIA VACCARO – GREAT MAG COORDINATOR AND GRAPHIC DESIGNER
After graduating from the language-focused secondary school in Città della Pieve in 2011, Virginia went on to complete a degree in Linguistic and Cultural Mediation at the University for Foreigners of Siena in 2016, whilst also beginning to work as a communications assistant at an Italian company in Rome, which allowed her to gain experience in the fashion industry. In 2018, she joined Great Estate as part of the communications and graphics team.
Virginia, who speaks English and Spanish in addition to Italian and knows the basics of French and Chinese, is now responsible for the creation of Great Estate’s brand material and the graphic design of Great Mag magazine.
She also edits Great Estate Magazine’s Great Synergy partner articles and subtitles video interviews with clients. Finally, she supports the Great Estate team dedicated to the organisation of the network’s corporate events.
CHIARA ROSATI – SOCIAL MEDIA MANAGER AND DIGITAL CONTENT EDITOR
Chiara was born in Montepulciano and graduated from Liceo delle Scienze Umane. She graduated in Communication Sciences from the University of Siena in 2020 and in the following year began her collaboration with the Great Estate network. Initially, she worked in the back office, online and paper communication and portal management,
before focusing exclusively on the communication sector, covering increasingly specific roles such as social media manager and digital content editor for Great Estate. For two years, she also supported the tour operator Great Stays.
Passionate about the real estate sector, Chiara loves to create valuable content that tells and enhances the sector in Tuscany and Umbria, two regions where beautiful landscapes and culinary and artistic traditions combine in a unique atmosphere.
EDOARDO CESARETTI – SOCIAL MEDIA & CONTENT CREATOR
After graduating from the Liceo Scientifico in Città della Pieve, he gained his first professional experience in showroom sales, developing an eye for aesthetics, attention to detail and a focus on presentation. At the same time, Edoardo began to explore the world of social media, graphic design and video production.
He completed his training in graphic design and video editing techniques for video editors and, whilst on this course, came into contact with the Great Estate network, beginning his collaboration with the Communications team.
Today, alongside Chiara Rosati, he manages the social media profiles of the holding company’s various business units and oversees the organisation of property video tours, from filming to editing. He is also experimenting with the use of artificial intelligence to develop visual concepts and renovation ideas that showcase the potential of the properties.
The communication department of the Great Estate group is a close-knit team sharing a common vision.
Thanks to the synergistic work of Francesca Mattonelli, Barbara Medici, Chiara Peppicelli, Virginia Vaccaro, Chiara Rosati, and Edoardo Cesaretti, each communication project becomes a work of art, cared for down to the smallest detail, designed to tell the story of the world of prestigious real estate and the excellence that the group represents. A focus that allows Great Estate to strengthen its leading position and consolidate a corporate image that speaks of elegance, quality and professionalism.
