Villages and the countryside of Umbria: slow life between well-being and sustainability

Villages and the countryside of Umbria: slow life between well-being and sustainability

Lifestyle Jun 17, 2024 No Comments

Itineraries, experiences and hospitality in harmony with nature make Umbria the most sought-after destination for sustainable tourism and slow living.

The pleasure of taking care of your well-being and living in harmony with nature finds its ideal dimension in Umbria. This is confirmed by the choices of millions of tourists who have chosen the villages and the countryside of Umbria as privileged destinations, according to the data disclosed by the regional tourism observatory.

2023 was in fact a record year, with around 7 million presences and over 2.6 million arrivals, for an increase of +5.8% and +11.8% respectively compared to 2019.

Even the sales of prestigious properties and tourist rentals follow this growing trend: more and more people are captivated by the typical lifestyle of the Umbrian territory, looking for prestigious villas, farmhouses and apartments in the quieter and less traveled areas from mass tourism, or in historic centers with ancient charm.


Particular attention is given to rural and sustainable tourism, also in terms of investments aimed at enhancing the area’s offerings.

Those who choose to live or spend long holidays in Umbria can range between various original proposals, unique because they are closely linked to the naturalistic and cultural aspects of each location.

For example, we are talking about spiritual journeys, walking itineraries between paths and monasteries that touch enchanting landscapes, retracing the pilgrimages and places of meditation of the mystics of the past. For those who prefer the thrill of adventure to silence, the highest uphill Tibetan bridge in Europe has been inaugurated in Sellano, one of the many exciting proposals for outdoor experiences in the woods of Valnerina.

For lovers of two wheels, the Trasimeno Cycle Route promises unforgettable views and sunsets, which can also be reached by pedal assistance with a large availability of rental vehicles and guided tours, experiences that can be combined with your stay with the Great Stays tour operator.


In addition to green experiences and active holidays, Umbria has always successfully offered tasty itineraries through historic villages that stand out for their food and wine excellence. It is the example given by the union of the Municipalities of the Lands of Oil and Sagrantino, towns linked to the best DOP and DOCG productions, nestled among vineyards and olive groves, to be explored with romantic walks and in which to savor typical delicacies.

The distribution of the guide to the Most Beautiful Villages of Italy in Umbria is also renewed, dedicated to the 31 municipalities selected by the prestigious organization “The Most Beautiful Villages of Italy”, which brings together the best of the immense historical, artistic and cultural heritage of the lesser known Italy.

Between farmhouses, agricultural companies, historic buildings redeveloped with careful renovations and high-profile accommodation facilities, the real estate heritage of this region, fits perfectly with the valorization of the territory and with its growing tourist attraction, characterized by attention to the environment, slow lifestyle and well-being that also passes through the table.

Do you dream of a life or a holiday in enchanting Umbria?
Discover all of Great Estate’s proposals

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Chiara Peppicelli

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