Virtual tours to sell your property from a distance: how real estate marketing is changing

Thanks to tools such as videos, virtual tours and video tours, your beautiful property can be presented in a detailed, realistic and fascinating way: virtual tours by Great Estate.

According to the latest real estate market statistics, more than 67% of potential buyers prefer to have access to a virtual tour before visiting a house in person. This tool increases interest in real estate by 48% compared to traditional photos and videos alone, reducing unnecessary visits by 40%. Properties with virtual tours sell on average 31% faster and at a 9% higher price than those without virtual tours. About 50 per cent of potential buyers say they are willing to make an offer for a property based solely on the virtual tour.
Source: LLCBuddy

WHAT IS A VIRTUAL TOUR?

The virtual tour is an extraordinary opportunity to explore properties for sale without having to physically move. Thanks to tools such as videos, virtual tours and video-guided tours, your property can be presented in a detailed, realistic and fascinating way.

The service allows potential buyers to explore every nook and cranny of the property from the comfort of their own home, grasping every nuance and particularity as if they were there in person, without the need to physically travel. This approach has proven to be successful not only in the real estate sector but also in other areas, spanning tourism, culture and new technologies. Let us explore together all the benefits of offering a memorable virtual experience to your customers.

THE ADVANTAGES OF VIRTUAL VISITS

• Saving Time and Money
  It is no longer necessary to organise demanding trips to visit properties. With Virtual Visits buyers can explore different properties from the comfort of their own home, optimising their time and travel costs.
  
  
• Immersive and Realistic Experience
  Quality videos, such as those made by the Great Estate team, are designed to provide an immersive experience. Every detail of the property is emphasised, through a path similar to that of the visit.
  
  
• 24-hour access to a wider audience
  With the ability to visit online at any time and share the experience via social media, each property has the opportunity to be seen by a large number of potential buyers. This significantly increases the chances of a quick sale.
  
  
• Transparency
  The property can be seen in every detail through a free exploration of its spaces. This level of transparency increases confidence on the part of the buyer, a very important lever to facilitate the path to sale.
  

VIRTUAL TOURS IN REAL ESTATE

In the real estate sector, the method extensively used by the Great Estate group consists of carrying out an initial analysis of the property to agree with the seller on the best type of virtual visit to propose to potential buyers. The team, led by the estate agent handling the sale of the property, then takes care of the technical realisation, deploying experienced video makers with the best equipment. The multimedia content is attached to the property’s online listing and promoted through the website, newsletters and social media. Great Estate also monitors the number of virtual visits a property receives over time, requiring interested users to register on the site to fully explore the gallery of photos, videos and 360° experiences.

In this way, the Great Estate Group can demonstrate the effectiveness of these new tools in the service of real estate sales.

WHAT TYPES OF VIRTUAL TOURS CAN BE REALISED FOR A PROPERTY?

Virtual Tour 360°.
An interactive online tour that allows the potential buyer to freely explore the interior and exterior of a property, move between rooms, zoom in on specific details and get a realistic view of the space.

Drone video
An extraordinary and detailed aerial video made with one of our drones, shows the property from a panoramic perspective, highlighting the size, location and external features, such as the garden, swimming pool, or access to the road.

Professional video of the property
Thanks to this video made with professional filming tools and techniques, the potential buyer can get a complete view of the property: from the interior details, such as the layout of the rooms, the quality of the materials, the finishes, and the natural lighting, to the exterior details, such as the façade, the garden, and the location.

Video visita amatoriale.
Great Estate agents make their video visits, also on request, accompanying potential buyers in person to discover the property. This type of video is particularly appreciated for the realism of the experience offered and for the human contact with the agent.

Rely on Great Estate’s Virtual Tours service: an unmissable opportunity to showcase your property and propose it to a wider audience and reach your best potential buyer in the shortest time possible.