Top 10 Most Popular Properties of the Month – April 2022

Our in-depth analysis continues here on the new column dedicated to Great Estate Statistics with the 10 most requested properties in the month of April 2022. We have analyzed the monthly performance of the categories and properties on our website, an important fact that makes us understand which ones are the preferences of our international clients at this particular time of the year and what factors can contribute to increase the visibility and success of a prestigious property.

What are the most popular properties in April 2022?

The requests of our customers show us which are the preferred categories by those who surf on our web site and how many potential opportunities arise each month for those who want to place a prestigious property. The number of inquiries is a calculation of all inquiries from customers who searched for properties in that category.

Category	Number of inquiries	Number of properties
Rustic Country Houses	395	430
Apartments	70	82
Villas	56	88
Farms and Wineries	9	12
Castles	9	8
Hotels and B&Bs	2	9

To conclude, we have identified the properties that have received more monthly requests.

Here are the 10 most requested properties in April 2022.

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Marketing activities prove to be an effective tool for enhancing a property, as shown by the success of the property that this month received multiple requests for information from customers interested in buying: “La Veduta”, an accommodation  consisting of two farmhouses in a panoramic position near the city of Perugia.

The property had been acquired in 2021 and was subject to an update in the description, a useful measure to improve the general presentation but also to give new details to potential buyers. In this case, it should have been indicated that the property is available with all furnishings, an update that came to us from the owners and that we immediately decided to enhance. We have included this property in one of our weekly newsletters, on April 26th 2022, also publishing it on social networks with a carousel of the best pictures taken by our team. In just 4 days, the property page received 972 visits, more than 50% of the total visits for the month.

Visibility is certainly an important lever for determining the success of a property: the articles on our Magazine demonstrate this, which help to make a property visible and make it appear in search results even many years after.

These and other tools for the promotion of prestigious properties are available in the marketing plans, a constantly updated program at the service of owners who rely on our network.

Would you like to receive in-depth information on Great Estate marketing plans? Contact us!

We conclude this in-depth analysis on the 10 most requested properties with an anticipation on the next article: in May, we will analyze the trends relating to the positioning of properties based on categories and regions, we will see how the average price can vary based on these factors, obtaining useful information on which are the best investment opportunities in each different territory. Don’t miss the next exclusive Great Estate Stats report!