Selling a property during time of uncertainties and crisis: results will arrive with innovation, investments and professionalism only


Selling a property during time of uncertainties and crisis: results will arrive with innovation, investments and professionalism only

Great Estate Network , Stefano's Column Aug 12, 2014 No Comments
The real estate is changed, but just a few specialists are aware of that and ready to modify their working methodology.

This is what Stefano Petri, the GE Managing Director, says. This massage is aimed to understand how much and how the real estate market has deeply changed during last 10 years because of:

  1.  BUYERS DECREASING AND, compared with the past, BUYERS’ RESEARCH CHANELS DIFFERENTIATION 
  2. REAL ESTATE VALUES DECREASE AND THE VENDORS’ DIFFICULTY TO ADEQUATE THEMSELVES TO THAT
  3. INFORMATIZATION OF THE REAL ESTATE AGENT JOB
  4. THE NEED TO FIND THE CLIENT AND TO WAIT FOR HIM/HER 

The real estate group Great Estate & Chesterton was able to anticipate this situation by creating a working methodology based on modern IT tools and professionalism which is currently recognized by the majority of the national and international market.

The real estate agency from which the entire GREAT ESTATE project had started closed 2013 with a +30% compared to the passed year. Even more interesting data concern the first semester of 2014, when the intermediation turnover of the head office is a +40%: so, the objective is to bill a +50% in 2014.

Those results come from the professionals’ responses union only: they were able to solve and “improve” the indication included into the above mentioned points.

However, solutions are very expensive. For this reason, a great will to question yourself, a strong tenacity and desire to improve brings to this results only.

Often, explains Stefano Petri, I ask myself about all the efforts and commitment done to daily improve the group.. Surely, considering that the group is focused to reach the 50 offices in the entire national area within 2014, the above mentioned data may give an objective answer.

So, Great Estate is potentially able to generate a turnover of about 40 millions/euros coming from real estate intermediations including an about 1 million/euros of sold. Those are really Incredible features, especially if considering the current real estate market. Moreover, it is clear that, if a professional does not want to completely understand the market changings, he/she will not be able of survive. 

To today, this results have been reached by the head office. Through the support of Great Estate and by following its methodology, the other offices are achieving great results too. I hope that many other professionals will share our project and reach the kind of results we are focused in.

To conclude, I want to underline how Great Estate bases itself on three fundamental criteria: FAIRNESS, PROFESSIONALISM AND OPENNESS. Here, you will find a short part of our manual:

“This easy concepts means a way of being, thinking and behaving which have to shape every single moment of our professionals’ day. 

In order to make the market understand the strong difference between us and our competitor, our working methodology has to be transferred to everybody.

Our group wants to become the excellence of the Italian Real Estate and every professional of it has to know, share and desire the same.

Marianna Gaiotto

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