In addition to the basic international plan, this gives you the ability to access a specific market, for the research language and country.
This plan can have a great benefit in relation to the impact of the property promotional campaign. The budget is divided by utilizing Russian language speakers.
This can be customized for other languages such as the Chinese, Dutch, German or French plan.
The Russia plan offers:
-An international basic plan
The translations of standard electronic brochures are primarily to promote property on the Russian market. English will be the common communication language and translated into Russian by native speakers.Translations will always take into account (keywords) of the indexed strings in their respective language as well as socio-cultural factors of the target market.
-Indexing of €300 per month of keywords in the Russian language of the property’s homepage,
A multilingual homepage will be based on the property schedule created by the real estate agent during the acquisition of the property which will then be included on our website and internet and managed by us to gain greater international exposure.
This takes place through search engines and Google in particular between 80% and 96% coverage in Europe and by over 60% in the US. This data is an average between the various network statistics in 2013-2014 and this has also been confirmed by Italian companies such as Audiweb.it that carry out periodic studies on the use of commercial and marketing networks.
The Russia Plan will be given greater importance on the Russian search engines that normally would not be included because it is outwith the traditional world markets. The Russian search engines, such as Yandex, have different management policies and exploit specific channels that Google cannot cover so extensively. In Russia, the national search engines have a much wider use than the traditional American like Google, Bing and Yahoo.
-An editorial published in print magazines, online as well as corporate press releases for the national and international press agencies.
-Country specific social media group
All properties have widespread visibility through various social media managed by the Great Estate Group for the widest possible exposure within the editorial network for national and international magazines as indicated above. A professional will update regularly within social media and capture through keywords and tags the largest number of potential interested clients in buying the property.
Russian website portals and therefore have a continued focused presence
There will be dedicated portals in the buying and selling of luxury property on an international level ensured by experienced professionals in online advertising and monitoring and updating content. Specific internet tools will be chosen most appropriate to the sale of each property with several international and Russian portals to achieve a more accurate and widespread exposure as possible.
This plan will be have a continued focused presence on the Russian portals
-Transmission of the proposal also through real estate brochures in language to Russian agencies.
Sending proposed properties through brochures in the Russian real estate agencies language
The Great Estate Group boasts various international partners with which it shares its database ensuring various additional channels on a global level. In addition to our established partners are the specific collaborations like Недвижимость в Европе (arcasagroup.ru), Russian partner of Great Estate. The group’s aim is to expand its relationship to build a global network in buying and selling like that with Kire (Konosko International Real Estate. that provides a high level professional service to the Chinese market.
-Online Statistics
An international marketing plan will help to monitor client activities with the visibility of their property through online statistics.
This tool, offered to clients of the Great Estate Group and those who work with the sellers, has detailed monitoring of all advertising, visits and contacts for each property promoted through our international marketing plan.
-Advance payment
The advance paid by the seller is equal to that of €5000.00 + VAT which will be deducted from the commission on the property sale. This advance allows for the inclusion of the properties for sale within the international channels and in particular those in the Russian language more specific to the type of property in question.
Edited by Stefano Petri and translated by Tanya Starrett
