Nicolò Cordone and “Amore Di Vino”: a very detailed “virtual-work”

Some days ago, we told you about the extraordinary “virtual sale” of the apartment located in the historic centre of Cortona: “Amore Di Vino.” Today, we are going to propose our interview with Nicolò Cordone, the GE consultant who managed the buyers. To bring them to the purchase of this home, he used some of our group’s recent innovative tools: Virtual Visits.

Welcome, Nicolò. We start our interview by talking about the buyers…what can you tell us about them?

The new owners of “Amore Di Vino” are a funny young couple living in Argentina: Mess.rs Santi. They own a printing house company there. Sometimes, they come to Italy to spend some time with their Italian parents. Indeed, the wife is from Cortona. Last August, they sent us a request through Immobiliare.it. I immediately replied to them via email. Then, we remained in contact through WhatsApp. From the very first time, we established a good feeling. The research of Mess.rs Santi was focused on Cortona: a famous tourist destination, very close to the area where their family lives. They have been analysing all the market proposals for a long time, so they decided on a property in the historic centre of the town. Our Group proposes a detailed section of properties in that area, so I selected some houses to propose.

Have you seen many properties together?

Absolutely no! We visited just two apartments, the most interesting for them: the largest one needed some work to be perfect for their needs, while “Amore Di Vino” was already complete, even if a little smaller. Before visiting the houses, we analysed them both.

We know that, before the signing of the final deed of sale, the clients have not visited “Amore Di Vino” in person yet, right, Nicolò?

Exactly! Their Italian relatives visited the properties for them. I recorded also some detailed videos of the homes, and I sent them to the clients.

During these last and difficult months, the Covid-19 emergency changed the “normal” activities of the Group, in particular the property visits. For this reason, Gre

at Estate created an extraordinary and innovative strategy: the virtual visits. You mentioned some videos you did for your clients: what can you tell us about them?

My clients had three virtual visits to the property:

The first one, thanks to the property Virtual Tour (which consists of a 360° visit of the houses), and the promotional video done for “Amore Di Vino” (a video that gives some excellent images of both the internal and external spaces of the house). The Virtual Tour, thanks to which the client can observe all the details of the home and move in it as he/she prefers, was surely very useful for Mess.rs Santi to understand the property’s internal layout.

The second, through an Internal and External Property Video that I realised. Through this, I wanted my clients to see not just some important elements of the apartment – they were not present on the promotional video of the house – like the staircases and the bedroom layout, but also the context of the property through the recording of the historic centre alleys near the home. Finally, decisive was the One-to-One Virtual Visit we did via WhatsApp. This service allowed the clients to live in the house “virtually”.

Why did your clients decide to purchase this home? How will they use it?

“Amore Di Vino” perfectly matches their exigencies. The decision to purchase it was very easy: they will have the opportunity to use it for a short period of the year, and “Amore Di Vino” represented a good investment for them. The house is already in the rental tourist market. It has been recently renovated, so its conditions are great and it is also very modern. Moreover, the price requested matched perfectly with the real estate values of Cortona (discover it here).

Mess.rs Santi will maintain the property in the rental market, but they will use the house during their visits to Italy. I am sure that “Amore Di Vino” is the right property for them, the one they were looking for. Here, Mess.rs Santi and their friends will spend some charming holidays together!

Nicolò, let’s talk now about the negotiation. How did it go?

After the One to One Virtual Visit, the clients knew quite all about the property already. The “virtual” work done was very detailed. It produced more than just a “memory”; it created almost the same sensations as if you were living in reality. After the “virtual”, we had to face the “bureaucratic” work. For this reason, we organised a video chat during which I presented an estimate of the costs for the purchase and the different steps of the process to my clients. During this phase, the assistance of my colleague, Mrs. Caterina Caloni – the vendors’ consultant – was fundamental. Indeed, the work we did was a lot. It was essential to understand all the aspects connected to the negotiation, as well as to choose the most logical and convenient solution for both parties.

So, Mess.rs Santi decided to purchase the home. I wrote down the purchase offer and, as always, our CEO, Mr. Stefano Petri, then controlled it. Moreover, he assisted in all the phases of the negotiation as well. To the first offer of my clients, a new one from the vendors has followed. It also included the furnishings in the apartment. Soon, we closed the deal. We were all very satisfied. Because of the COVID-19 emergency, the buyers arrived in Italy in October only, but they had to quarantine for two weeks. I tried to identify myself with them: how curious could they have been about the property they were going to purchase in Cortona! As long as their quarantine was over, we met and went to the house.

Finally, on November 4^th 2020, we could sign the final deed of sale of the home and celebrate this charming purchase.

Now, that curiosity has become a splendid reality: Mess.rs Santi could finally spend their holidays in their new property in Italy, in Cortona.

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Video-interview with Mr. And Mrs. Santi: “Amore Di Vino” is finally ours!

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