Some really important results the ones reached by Great Estate and its partners who proved the efficiency of the Home Staging service offered by Eletta Home Staging right in the field. As you probably already know, this is one of the many performing services proposed by the Group led by Stefano Petri to its clientele.
During 2019, six were the properties for which a Home Staging service has been made and that have been sold with a 50% shorter timing if compared to other houses of the same typology. Both the price “defense” (less than a 5% discount) and the clients’ satisfaction were great.
“La Maremma”, a traditional farmhouse in Pitigliano, Grosseto, Tuscany.
“Happy Place”, an amazing apartment in the historic center of Città Della Pieve, Perugia, Umbria.
“La Terrazza Dei Sassi”, a stone-farmhouse in Parrano, Terni, Umbria.
“Casa Glam”, a beautiful townhouse in Monteleone D’Orvieto, Terni, Umbria.
“Le Scalette Sul Teatro”, a charming apartment in the historical centre of Monteleone D’Orvieto, Terni, Umbria.
“Il Nido Di Talamone”, a small sea-view apartment in the Argentario Coast, Tuscany.
All these properties have been sold after a detailed Home Staging work which has been created and realized by our service partner Eletta Home Staging.
Why does the HOME STAGING work? ..At least for three reasons!
- A staged and valorised property is more attractive, so it has a better image matching with the current market requests.
- The photo shooting amazes and creates interest into the buyers by increasing so the property positioning on the portals and bringing the users to ask for more information about it.
- In the case of an “empty” home – without furnishing – the staging of the rooms is fundamental to give a correct “reading” of the house to the buyers themselves.
The study of the rooms and of their potentialities, deep target analysis, and the temporary staging, an emotional photo shooting: this is all part of the real estate valorizing strategy used by Eletta Home Staging, the same that brought to these results.
Right from the beginning, as the properties have been staged and the photos given to the agency, a strong increase of the potential buyers’ interest has been registered too.
Moreover, as a prove of a huge interest by the clients, all the property visits done had a longer duration.
This meant also a growth in the number of the offers received. Consequentially, it allowed also to reach the final sale in minor time and with a minor price discount if compared to the initial one.
But… let’s get back to the 6 properties staged and sold:
“Casale Maremma”: on the market for four years. After the service, it has been sold in just four months.
“Happy Place”: this property has been staged before being entered into the market – sold in 7 days!
“La Terrazza Dei Sassi”: sold in three months.
“Casa Glam”: staged before being entered into the market and sold during the first property visit in just a week.
“Le Scalette Sul Teatro”: sold in three months.
“Il Nido Di Talamone”: staged before being entered into the market and sold within 30 days.
Those data clearly prove that, if a property is staged and valorized before being entered into the market, the timing of the sale will be shorter, and this will allow the owner to maximize his/her investment.
Great Estate offers to its clients the possibility to enjoy of the most efficient, cutting-edge, and new real estate marketing strategies. If you want to discover more about it, just click here.