Last June, “Il Piccolo Mulino”, located near Cetona, has been sold to a lucky Dutch couple. This was the first result of the collaboration between the Great Estate and ItaliaCasa.Nl groups: Stefano Petri’s, the GE CEO and vendors’ consultant, point of view.
Last June, after a two months negotiation, the sale of a beautiful farmhouse near Cetona, Siena, has been closed.
This sale represents the first success of the new collaboration between the real estate group led by Stefano Petri and ItaliaCasa.Nl, an international intermediation business operating in Italy and addressed to all those international clients who want to purchase a property in our Bel Paese (read here the interviews to Coen Vreeke and Hariet Nijhuis).
As Stefano Petri, the vendors’ consultant, tells us:
“Il Piccolo Mulino” (click here to discover the property), in addition to the charm connected to its origins – indeed, it was initially a mill –, owns all those features to be considered an “ideal farmhouse”: completely renovated, with a right size, an interesting price and located in an area of interest like Tuscany.
I would like to underline the main elements which brought to the sale of this farmhouse:
- First, THE IDENTIFICATION OF THE RIGHT MARKET PRICE of the property.
At the beginning, the ex-owners decided to put the farmhouse into the market at a price which was higher than my 2016 estimate of about 450.000,00 euros. Indeed, the property was already for sale with another agency at a value of about 700.000,00 euros. Thanks to a constant collaboration and sharing relationship with the vendors, during which we always had verified the results reached in terms of property exposure, visits, etc. through our on-line statistics, we were able to turn the initial farmhouse price into a right one for the market: less than 400.000,00 euros. This had surely allowed the individualization of the ideal client!
- THE SIGNING OF AN ASSIGNMENT FOR SALE INCLUDING A SILVER MARKETING PLAN.
This kind of advertising plan allowed us to give the needed international exposure to the property. Today, this is fundamental to sell a prestigious property.
This visibility reached our colleagues of ItaliaCasa.Nl too: indeed, two of their clients, a Dutch couple, has finally purchased “Il Piccolo Mulino”.
- THE NECESSITY OF THE PROPERTY DUE-DILIGENCE.
After the farmhouse acquisition, as our traditional working method requires and in order to check and solve the possible presence of urbanistic, cadastral or fiscal discrepancies, we immediately realized a due-diligence of the property. I want to underline how similar circumstances can, if not faced before, make a negotiation miss.
From the due-dilligence, some urbanistic discrepancies have emerged. This brought to the necessity of some building works. Thanks to Mr. Bizzarri, a surveyor, they were all promptly done. Once the right client for this property was identified, the negotiation has been closed quickly (click here to discover more about it).
Those considerations and facts make me reaffirm the fundamental importance of the GE Method (read here our article about it):
- Property ESTIMATE in line with the market values;
- International property EXPOSURE;
- Property results EXAMINATION aimed to, if needed, make changes to the price and marketing tools;
- PROPERTY SALE.
Stefano Petri
