The Ge consultant who managed “Casa Martina” vendors tells us about the strategies, details and personal impressions about this recent May success.
When I met the owner of ‘Casa Martina ’, the property had already been for sale for a year with a local agency, with an asking price of 480,000 euros, without ever having received an inspection.
After having identified the property’s valuation most in line with the market through ‘The Best Price’(which resulted in a value of 425,000 euro), in agreement with the owners, we decided to lower the sale price to 450,000 euro, convincing them to also sign up to a widespread marketing plan, specifically dedicated to the international market: in fact, I explained to them that Italian buyers were not yet particularly interested in green-built houses like ‘Casa Martina’. In retrospect, seeing and considering that the property was later bought by an Italian client, I reconsidered:
By now, even Italians understand and appreciate all the advantages of green building!
Once set this sale strategy up, we did three property visits in just a week. All the potential buyers were Italians and two of them also decided to present a purchase offer. The current “Casa Martina” owner was managed by my colleague, Valter Luciani.
To be more precise, there has been a further property visit, the one of an Israeli couple supported by my colleague Roberto Biggera: “Casa Martina” caught their attention, but it was too small for their exigencies. Indeed, they finally purchased “Casale Ameria” in the Amelia countryside too (read here our article about it).
I believe that the use of a particularly specific and organized sale strategy was something determinant and essential that allowed the receiving of two purchase offers in just three months.
This strategy was based on:
- The acquisition of the property at an interesting price (the difference between The Best Price estimate percentage and the requested price was less than 10%);
- The realization of a great property presentation (thanks to the signing of a marketing plan including an external video and a 360° internal one);
- The qualitative and quantitative importance of our potential buyers’ internal database;
- The “winning” property typology (that currently results in the buyers’ most requested one: perfectly renovated 350-400sqm villas or farmhouses with low energy consumptions);
- The GE team’s strength and harmony.
I believe that Italian clients were curious about this new way of thinking and realizing something first: a green building including the most modern energy-saving technologies (A3 class). Then, after having seen the result of this new technique, they were amazed by the attention to detail and finishing used by the owner: she did a great job. Indeed, no home-staging interventions were needed.
I am very satisfied with the conclusion of “Casa Martina” sale (discover the property here). In my opinion, it was simply perfect! All the documents were in compliance with the current law and this allowed us to close the negotiation at € 450.000: the exact amount requested by the vendors!
Related articles:
“Casa Martina”: where the energy efficiency and respect for the environment come first
Valter Luciani: my profound esteem and gratitude for the buyers of “Casa Martina”
“Casa Martina” sale: the interview to Mr. Millefiorini
